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Why not consider timepieces Argento to regenerate Alpina watch brand in the united kingdom

Watch distributor Argento Fine Products is set in an attempt to revive Swiss watch brand Alpina in great britan market replica omega speedmaster through a new agreement with the brand’s owners, and possesses already signed a strategic deal with DM London’s This wrist watch Gallery.

Alpina is owned because of the same independent company that owns watch brands Ateliers deMonaco and Frederique Constant; the corporation bought Alpina in 2002. Argento has been distributing Frederique Constant replica breitling bentley for the past 24 months, during which time its UK presence has blossomed, and Giuseppe Ferro of the distributor declared that here is the plan to consider Alpina towards UK has been in the creating a long time.

Ferro said that discussions about Cartier Ballon bleu replica Alpina entering into the british isles are taking place since start of the relationship between Argento and also the brand’s owners, husband-and-wife team Peter and Aletta Stas, but Argento pushed for Frederique Constant to become launched first.

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Ferro declared ideally he would have launched Alpina in the UK pick up but following the brand showed at BaselWorld trapped on video tape retailers began to ask about stocking it. Argento has since signed a great deal using the Watch Gallery, the upscale retail arm of the DM London group, that could required retailer exclusivity of the brand for one more year.

Timepieces formerly gone on discount sales in the Watch Gallery’s website and its particular boutique on London’s Fulham Road then there is mention rolling the gathering to This wrist watch Gallery concession in shopping area Selfridges but this is not confirmed yet.

Ferro said that the program for Alpina, when the exclusivity handle The wrist watch Gallery runs out, should be to sign up six retailers in the united kingdom in 2013. Ideally Argento would want to cap UK distribution at 15 stores, a mission that Ferro believes is achievable within four years.

The brand is simultaneously pushing harder worldwide and last month launched a new global marketing strategy featuring its newly signed ambassador William Baldwin, featuring the actor wearing an Alpina watch while enjoying his hobby of deep-sea diving.

Alpina currently sells about 10,000 watches 12 months through about 300 doors but has plans to increase this hitting a target of 25,000 watches through 1,000 retailers. Its main markets for include Switzerland, France, Germany, Australia, Russia plus the US.

The Alpina brand specialises in high-tech sports watches for aviation, diving, sailing and racing which have relatively low cost points compared to other brands offering similar models. An Alpina watch fitted with a movement produced in-house at its facility in Switzerland can retail for as low as £2,000.

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