After 25 years, Dr. Dre was tired of spending months on a track only to have his fans hear it on weak, distorting ear buds. Two years and hundreds of prototypes later, Beats Studio headphones are the icons that bring you sound the way
it was originally intended.Super-plush and covered with ultra-soft breathable materials, you’ll be cool and comfortable even during marathon listening sessions. The Beats by Dr. Dre logo on the side even acts as a mute button when you press it.
To that end, Beats Electronics has introduced portable and wireless speakers, co-branded smartphones–and in January it even launched a new streaming music service, Beats Music, to compete with the likes of Spotify. Beats Electronics, despite some ferocious competition, still controls almost 70 percent of the market for premium Beats Studios Black Friday Deals headphones. For that it can thank lightning-fast marketing and an unbeatable grasp of pop culture. Iovine and Wood explain how they and Dr. Dre pulled it off–and what they have to do to stay on top.
What Are Consumers Thinking About? Make That “When we look at marketing for our year ahead, we don’t look at what products have the best asdp3ae2 margin or which ones sell best–that’s detrimental to progress and innovation,” says Wood. “We ask, ‘What do we think the consumer should learn about beats pill black friday ?’ ” This year, they’re talking a lot about wireless speakers and headphones–”We want to teach people that Bluetooth can sound good,” says Wood.Trust Your Gut and Double Down “I always go back to my experience in the music business,” says Wood.
Dre has also made movements toward challenging Spotify and Pandora with his long-rumored Daisy streaming service-although Neil Young, of all people, may beat Dre to the finish line astride his new service, Pono. While its headphone sales set records, other Beats-branded products-mobile phones, speakers, even a Chrysler-have beats by dr dre solo hd struggled to find their footing.It’s possible that Dre’s magic-the ritual of wrapping your head in a gleaming status symbol and entering into an existential state of bass-won’t translate to other product categories. It’s a kind of secret ceremony that you can do in public.
