Glu Mobile CEO Niccolo De Masi talks about the Kardashian mobile blockbuster, Kim's kontribution, and why Hollywood should play more games.
Figuring out the secret to the runaway success of Kim Kardashian: Hollywood isn't exactly brain science. A mobile role-playing game where you navigate the reality star's world and get advice from her on how to become a celebrity. Hmmm, the casual simplicity and crossover appeal of mobile gaming, plus the media and self-promotional tsunami that is Kim Kardashian. Just open the door and make room for the money truck, right?
