Chief brand officer Frances Allen talks about Denny's content marketing success, how it manages its offbeat social media persona, and the five core principles driving it all.
The Grand Slam breakfast has been sitting on Denny's menu since 1977. Eggs, bacon, sausage, pancakes haven't changed, but the brand wanted to find a way to remind people that the Slam, along with a handful of other classic but oft-overlooked diner staples like Moons Over My Hammy, were still as tasty as ever. But how?