Spritz yourself with a little eau de yourself.
In this narcissistic day and age, personalized products go far beyond monogrammed bath towels and vanity license plates. Now, you can even have a perfume customized to suit your personality, thanks to The Fragrance Lab, a new collaboration between design studio Campaign, trend forecaster The Future Lab, and Selfridges, in London. We've said here before that the next trend in corporate branding is scent, but we didn't necessarily think it would be the next trend in personal branding.