Samsung hasn't changed Terminal 5 signage and branding, says Heathrow, just being 'tongue-in-cheek'





Yesterday Samsung announced that they'd be kicking off a "revolutionary" campaign that would involve them "taking over signage, wayfinding, website, and every digital screen" at Heathrow's incredibly busy Terminal 5 and "rebranding" it as "Terminal Samsung Galaxy S5". But Mobile Nations has since been informed that Samsung's "take over" is actually a far more reasonable, more standard form of advertising. In response to my complaints over on iMore yesterday that, as described, the marketing could cause confusion and consternation for travelers, Heathrow sent along the following statement (emphasis mine):