Twitter Introduces Mobile App Install Ads And Integrated Ad-Buying With MoPub

It looks like Twitter is hoping to earn more ad dollars from mobile app publishers and developers. The company is announcing several new features today that Vice President of Revenue Kevin Weil described as adding up to “an easy and scalable way to drive app installs and app engagement, both on Twitter and off Twitter.” Those include the ability to pay for Promoted Tweets that drive… Read More